This Privacy Policy describes how Universal Ledger, Ltd, a Bahamian limited company and its applicable subsidiaries, (collectively, the “Company”, “UL”, “we”, “us” or “our”) collect, use, store, share and protect your information as you engage in transactions involving the issuance, redemption and transfer of USBC (the “USBC Services”). This Privacy Policy provides a general overview of our privacy practices regarding your information. It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions and which may be applicable to you when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them. You can learn more about certain jurisdiction-specific information in the applicable sections at the bottom of this Privacy Policy, including information for individuals residing in the European Economic Area (“EEA”), Singapore, Switzerland, the United Kingdom, and in California.
PURPOSE OF THIS PRIVACY POLICY
We know how important privacy is to our users, which is why this Privacy Policy explains how we collect and use data.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data over the preceding 12 months about you which we have grouped together as follows:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic and biometric data).
INFORMATION ABOUT CRIMINAL CONVICTIONS
When you register for USBC Services, we may receive information about your criminal convictions when we perform certain verification or compliance checks. We carry out these checks in order to detect or prevent any unlawful or fraudulent acts and to comply with our legal obligations.
IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (i.e. to provide the USBC Services to you). In this case, we may have to limit or restrict your access to other USBC Services, in accordance with the terms of the USBC Terms, but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
We collect all of the information in Section 2 (The Data we Collect About You) so that we can provide you with the USBC Services. The information we collect allows us to:
We may combine your information with information we collect from other companies and use it to improve and personalize the USBC Services, as well as our content and advertising.
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting Support.
Note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data. Please contact Support if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity
Type of data
Lawful basis for processing including basis of legitimate interest
To register you as a new customer.
Identity
Contact
Performance of a contract with you.
To deliver the full functionality of the USBC Services.
Identity
Contact
Financial
Transaction
Profile
Marketing and Communications
Location
Performance of a contract with you.
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or Privacy Policy; and
(b) Asking you to take part in surveys.
Identity
Contact
Profile
Marketing and Communications
(a) Performance of a contract with you.
(b) Necessary to comply with a legal obligation.
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).
To (i) verify your identity; and/or (ii) detect and prevent fraudulent or other unauthorized activities.
Identity
Contact
Financial
Transaction
Usage
(a) Performance of a contract with you.
(b) Necessary to comply with a legal obligation.
(c) Necessary for our legitimate interests to safeguard the USBC Services.
To administer and protect the USDC Services (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
Identity
Contact
Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise).
(b) Necessary to comply with a legal obligation.
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
Identity
Contact
Profile
Usage
Marketing and Communications
Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).
To use data analytics to improve our website, services, marketing, customer relationships and experiences.
Identity
Contact
Technical
Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
To (i) improve our product or services; and/or (ii) develop new products or services.
Identity
Contact
Financial
Transaction
Technical
Profile
Usage
Marketing and Communications
Necessary for our legitimate interests (to develop our products/services and grow our business).
To make suggestions and recommendations to you about products or services that may be of interest to you through marketing communications.
Identity
Contact
Technical
Profile
Usage
Marketing and Communications
Necessary for our legitimate interests (for our marketing purposes to develop our products/services and grow our business).
CHANGE OF PURPOSE
We will only use your personal data in accordance with the purposes described in this Privacy Policy and as provided for under applicable law for the purposes for which we collected it. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
THIRD-PARTY LINKS
The USBC Services may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We are not responsible for the data collection and processing practices of the third party and use of any third party websites is subject to their privacy policies. When you leave our website, we encourage you to read the privacy notice of every website you visit.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:
PROMOTIONAL OFFERS FROM US
We may use your Identity, Contact, Technical, Profile and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you (i) have requested information from us; (ii) use our USBC Services; or (iii) provided us with your details when you registered for a promotion and you have not opted out of receiving that marketing.
THIRD-PARTY MARKETING
We will get your express opt-in consent before we share your personal data with any company outside the UL group of companies for marketing purposes.
OPTING OUT
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting Support at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of your use of the USBC Services, a product/service experience, or other transactions. Opting out will also not opt you out of receiving non-marketing information such as account statements and updates to this Privacy Policy or the USBC Terms.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.
Do Not Track (“DNT”) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third-parties. At this time, we do not respond to DNT signals.
For more information about the cookies we use, please see our Cookie Policy.
SHARING WITH THIRD PARTIES
We may have to share your personal data with the parties set out below for the purposes set out in Section 4 above:
UL conducts business throughout the world. Personal data may be stored and processed in any country where we do business or our service providers do business. We may transfer your personal data to other countries, which may have different data protection laws. When transferring data across borders, we take measures to comply with applicable data protection laws related to such transfer.
If you are located in the European Economic Area (“EEA”), the UK, Singapore or Switzerland, we rely on the Standard Contractual Clauses (SCCs) to provide an adequate level of data protection for the transfer of your Personal Data from the EEA, the UK, or Switzerland, where the country of import is not deemed adequate under applicable law.
We protect your information using physical, technical, and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls to data centers and information access authorisation controls.
Sometimes in order to better secure your information and use it for the purposes contemplated by this Privacy Policy, certain personal data may be stored with our third party partners and service providers. The full list of our third party partners and service providers can be found here.
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Unfortunately, if you’re under 18, you can’t use USBC Services. We do not knowingly solicit or collect information from anyone under 18. If we become aware that a person under the age of 18 has provided us with personal information, we will delete it immediately.
We may change this Privacy Policy from time to time. When we do make updates, we’ll let you know by changing the date at the top of this Privacy Policy. If it is a more extensive or significant update, we’ll send you a notification or post a notice on our website. If you ever have any questions about changes made to the Privacy Policy, just reach out to Support.
It is important that the personal data we hold about you is accurate and current. If you need to add or change any information, just reach out to Support and we’ll take care of it. Please keep us informed if your personal data changes during your relationship with us.
If you have any questions about this Privacy Policy, feel free to reach out to support@usbc.xyz
CUSTOMERS IN THE EEA, UK, AND SWITZERLAND
The following Section applies to Customers in the EEA, UK, and Switzerland only and supplements the information contained in the Privacy Policy.
Most commonly, we will use your personal data in the following circumstances:
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting Support.
You have the right to make a complaint at any time to your data protection authority. We would, however, appreciate the opportunity to deal with your concerns before you approach your data protection authority so please contact support@usbc.xyz in the first instance.
Under certain circumstances, you have rights under data protection laws in relation to your personal data:
Request access
This enables you to receive a copy of whether your personal data is being processed or collected, what and how personal data about you is being processed and collected, and what the data processing operations are. This is also commonly known as a “data subject access request”.
Request correction
This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
If you need to add or change any information, please reach out to Support and we’ll take care of it.
Request deletion
This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with applicable law.
Please note: your right of deletion would not take precedence for various reasons including if we need to retain your personal data in order to comply with a legal obligation or to establish or defend a legal claim. Where we are unable to comply with your request of deletion, we will notify you at the time of your request.
Object to processing
You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.
You also have the right to object where we are processing your personal data for direct marketing purposes.
In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
You may also be entitled to object to automated decision-making in certain circumstances.
Request restriction on processing
This enables you to ask us to suspend the processing of your personal data in the following scenarios:
(a) if you want us to establish the data's accuracy;
(b) where our use of the data is unlawful but you do not want us to delete it;
(c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
(d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request for data portability
If you ask us, we will provide to you or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.
Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdrawal of consent
This applies where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact Support.
NO FEE USUALLY REQUIRED
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
WHAT WE MAY NEED FROM YOU
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
TIME LIMIT TO RESPOND
We try to respond to all legitimate requests within one month or in accordance with applicable law. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
CALIFORNIA CUSTOMERS
The following Section applies to California customers only and supplements the information contained in the Privacy Policy.
Rights under the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”)
In addition to the rights provided in the Privacy Policy above, the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”) provides consumers (California residents) with specific rights regarding their personal information, subject to limited exceptions. In this Section, we will refer to both the CCPA and CPRA collectively as the “CPRA.” Under the CPRA, “personal information” includes information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. UL collects personal information that may be covered by other laws, rules and regulations, including but not limited to the Gramm-Leach-Bliley Act and its related implementing regulations, and, therefore, such personal information may be exempt from the provisions of the CPRA. Although some categories of data collected by UL may be exempt from the CPRA, the full list of categories of personal information collected can be found in Section 2 (the Data We Collect About You).
When we talk about the “sale” or “sharing” of personal information, we are also using those terms as they are defined in the CPRA.
This section describes your CPRA rights and explains how to exercise those rights.
Right to Know
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. You have the right to request that we disclose to you:
(a) the categories of personal information we’ve collected about you, (b) the categories of the sources from which the personal information is collected, (c) the business or commercial purposes for collecting, selling, or sharing the personal information, (d) the categories of third parties to whom we’ve disclosed personal information, and (e) the categories of personal information we’ve disclosed for a business purpose, sold, or shared and the third parties to whom we’ve disclosed, sold, or shared that personal information.
Right to portability (request a copy of your personal information)
You have the right to request and receive the specific pieces of personal information we’ve collected about you in a commonly used, machine readable format.
Right to correct
You have the right to correct inaccurate personal information that we have collected from you and retained.
Right to delete
You have the right to request that we delete any of the personal information that we’ve collected from you and retained, subject to certain exceptions.
Right to opt-out of sale and sharing
You may request to opt out of any “sale” or “sharing” of your personal information that may take place.
Right against discrimination
You have the right not to be discriminated against for exercising any of your CPRA rights.
DO NOT SELL OR SHARE PERSONAL INFORMATION
UL discloses personal information to third parties for its targeted advertising and data analytics purposes. These disclosures may be considered “selling” and/or “sharing” of personal information. Please note that UL is not a data broker and does not disclose personal information in exchange for money.
The California Privacy regulations require us to state whether we have actual knowledge that we have sold or shared the personal information of consumers under 16 years of age. The USBC Services are not for use by anyone under the age of 18. We do not sell or share personal information of consumers we actually know are under 16 years of age.
EXERCISING YOUR RIGHTS
To exercise any of your California privacy rights described above, please submit a request to support@usbc.xyz
Only you, or your authorized agent acting on your behalf, may make a request related to your personal information.
Your request must:
RESPONSE TIMING AND FORMAT
We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact support@usbc.xyz.
We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.
The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request. If we are unable to verify your identity from information we have available, we may request additional information from you to verify your identity. If you use an authorized agent to make a request on your behalf, we may require proof from you that they have been authorized directly by you to act on your behalf. We will only use personal information provided in the request to verify the requestor's identity or authority to make it and for security or fraud prevention purposes.
We will respond to your rights request as required under the CPRA. We are only obligated to respond to a request from you, or your authorized agent acting on your behalf, twice within a 12-month period.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Please note that the above rights are not absolute, and we may be entitled to refuse requests in whole or in part, where exceptions under applicable law apply.
RETENTION OF PERSONAL INFORMATION
Please see the “Data Retention” section in the Privacy Policy above for information about how long we retain the personal information we collect.
ADDITIONAL CPRA DISCLOSURES
We have set out below the categories (as defined by the CPRA) of personal information we have collected about California residents in the preceding 12 months with respect to the USBC Services and, for each category of personal information collected, the business or commercial purposes for which the information was collected and used, and the categories of third parties to whom we disclosed the personal information for a business purpose.
SOURCES OF PERSONAL INFORMATION
We collect this personal information directly from California residents themselves, automated technologies, UL entities, and third parties. The sources of personal information collected are noted in How We Collect Your Personal Data.
Category of Personal Information Collected
Categories of Parties to Whom Information is Disclosed
Categories of Third Parties to Whom Information Was Sold and/or Shared
Identifiers (such as name, postal address, unique personal identifier, email address, social security number, Internet Protocol address, or other similar identifiers)
• Service providers
• UL entities
Advertising, analytics, and marketing vendors
The categories of Personal Information in CPRA § 1798.80(e) (such as name, signature, Social Security number, physical characteristics or description, address, telephone number, employment history, certain financial information like credit card number)
• Service providers
• UL entities
N/A
Protected classification characteristics under California or federal law(such as age, race, national origin, gender, gender identification, sexual orientation, religion, marital status, disability status, citizenship)
• Service providers
• UL entities
N/A
Commercial information (such as records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies)
• Service providers
• UL entities
Advertising, analytics, and marketing vendors
Electronic network activity information (such as browsing history, search history, and information regarding interaction with a website or online application)
• Service providers
• UL entities
Advertising, analytics, and marketing vendors
Geolocation data(such as geolocation coordinates when using a mobile device)
• Service providers
• UL entities
Advertising, analytics, and marketing vendors
Professional or employment information(such as job title, employer)
• Service providers
• UL entities
N/A
Audio, electronic, visual, thermal, olfactory, or similar information(such as from video conferences and recorded phone calls)
• Service providers
• UL entities
Advertising, analytics, and marketing vendors
Inferences drawn from any of the information identified above
• Service providers
• UL entities
Advertising, analytics, and marketing vendors
Sensitive personal information (social security number, account log-in and password)
• Service providers
N/A